How To Get The Most Out Of Crowdfunding Sites

Crowdfunding sites like Kickstarter are all the rage these days, and there are a plethora of new and existing small business owners who are chomping at the bit to have their projects funded. What works on sites like these, and what are you going to have to do to get some investment capital flowing in your direction? The three steps that you need to take are simple, they just aren’t particularly easy. Read on to find out what you need to

Have A Clear, Unique Plan

There are a ton of failed campaigns on these sites right now, and they all follow the same pattern. The pitch meanders through a basic idea. No one knows what is going to happen to their money. More often than not you actually see people flat out say “hey, don’t donate if you don’t want to.” It’s ludicrous!

If you want people to invest in you and your idea, then prove that both are worth investing in. This is a sales pitch people, so put on your copywriting hat and craft a pitch that makes people feel that you are worth it.

Crowdfunding Sites ReviewsTell Your Story, But Don’t Patronize

You want people to believe in you. You want them to see the kind of person you are (hopefully someone driven and trustworthy). People love investing in other people…but only to an extent.

The most important thing you must avoid is patronizing potential investors. You don’t want to come off as a sad sack, someone who is down on their luck and waiting for a magic bullet to save them. You want to be confident, a guy or girl who has figured out their place in the world (that place should be your project). People love helping out projects like that.

Keep Investors Updated On Progress

There isn’t much about crowdfunding sites that garners a negative reputation; but if there is one thing that people hate it is an investment that never pans out. This could be the failure of the project or the person being invested in taking the money and running.

You DON’T want to be that person. As often as possible, you should be posting updates on your page. Let people know that the project is moving forward, that things are going well. It will cause your investors to give you more and the skiddish investors to jump in. Success builds on itself. Prove you can do it.

It’s all pretty basic stuff, ladies and gentleman. If you want people to invest in you and your idea, then you’re going to have to be an honest, upstanding person who believes in what they’re trying to accomplish. If you can’t do that, if you’re just looking to game the system for some easy money, then you’re going to have a bad time. If you’re someone with a passion though, someone who is looking to get a great idea off the ground with a little bit of help, then crowdfunding sites are just the ticket.


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